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Menadena Delivers E-Commerce and Digital Marketing Strategy for Membership Website

When the team at Menadena got together with representatives of Sophia's Hearth in late-2020, the challenges were clear. Karen Lamoureux, executive director, and Laura Beatty, program director of Sophia's Hearth, wanted to expand the reach of their early childhood organization and its philosophies and programs through a new online business called Joyful Beginnings. Menadena had expertise in digital marketing and web design but was faced with the additional challenge of providing the basic requirements for a new business including branding and technology selection.

Working together with Ben Robertson at Menadena and graphic designer Laura Tobin, they developed an e-commerce website with a membership program supported by content marketing, SEO, and social media marketing.

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