You’ve probably heard the old refrain before -- in marketing location is everything (location, location, location!). These days, at least for most people, our websites are our storefronts, so we might think that location doesn’t count – but this isn’t quite true. Location is absolutely everything when we think about it in terms of search engine optimization (SEO) ranking on the World Wide Web. We can think of SEO as data just like geographical information: a collection of details that allow
Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in improving the campaign's performance as no campaign can be optimized without data. This company had been spending $77 cost per conversion (CPC) when we took it over, and that dropped 56% to $32 in the first month, then 46% to $19 in the second month.
If you’re a professional who has tried to manage your own website’s SEO, you may have noticed the terms “schema” and “structured data markup” and wondered what they were. If you didn’t quite understand the terms, don’t worry -- they can be confusing, even for some SEO professionals! That’s why we’ve decided to give you this (hopefully) simplified overview of what structured data is and how incorporating it can help boost your search rankings. What is Structured Data? When you do a web search, you’re
For any local business, the internet can be a valuable tool when it comes to gaining new customers and boosting sales. Whether it’s a good dentist, an awesome burrito or the closest bookstore, more and more people use their mobile devices to find what they need in their immediate surroundings, and if you aren’t there to be found, you’ll be losing business to your competitors. The key is to optimize your business for local search. This way, when potential customers in your community are searching for the