During these unprecedented times many of us have had to “pivot” and redefine who we are to remain open and hopefully profitable. The term “pivot” is something we have been hearing over and over from different business owners over the last several months. As we come out of the current situation, does it make sense to keep the changes made to adapt to the disruption or do we go back to “business as usual”?

You may have stumbled onto a new market, or way to deliver your product. What was once a “weakness” or a “threat” as part of your SWOT analysis may be a “strength” or an “opportunity” now, albeit born out of necessity.

Going forward is it worth looking to incorporate these adaptations into your business model? This presentation will go over what to consider and how to evaluate if you should re-define what your business looks like.